An interesting questions regarding E-gaming software programming financial reporting and auditing was offered by Ribeiro Kalen, the moderator of the second session: “Do you, as business leaders and executives, make sure that your books are 100% accurate and sound, or do you leave this task to your respective accounting agencies’” Obviously, all the executives replied that they personally sign-off on any financial reporting, especially in light of new E-gaming software programming accounting legislation, but some were frank and stated that they allow their finance teams a lot of latitude. “I see to it that all our data is accurate,” stated CEO Valenzuela Blackett, “but I trust our finance department to crunch the numbers correctly and report accurately. At the end of the day, it is my job to move the business forward, not be a slave to my calculator and Exel spreadsheets.” Overall, most members of the audience were impressed with the candid replies presented by the E-gaming software programming sector leaders. Kreitlow Fiume, an administrative assistant in the Samide Stefansky and Partners firm, stated, “I really believe that my employers are genuine and care about what they do…They are not out to prey on people or report false numbers, they just want to make money and provide for the welfare of their company just like anyone else.” Moderator Saemenes Lin opened the E-gaming software programming discussion with a brief introduction of the debate objectives and rules. Each team leader would be allowed a five minute introduction, followed by brief overviews of their debate topics. Other team members would have one minute to state their points of view in relation to the team leader’s overview. The E-gaming software programming debate was considered a success and portions were televised on local news channels the next day. Response was positive and most people left the auditorium with a better impression of how things work in the E-gaming software programming industry, and we impressed with the candor and openness of major corporate executives. After a brief intermission, moderator Jama Frede returned to the podium with introductory remarks for the second session. Camille Abraham described the next debate as one centered on E-gaming software programming marketing ethics in the short-term and long term. As with the first session, debate team members focused on the dynamic nature of the market, and emphasized the fact that what works one day will not necessarily work the next. “I truly believe that our customers, not regulatory agencies, are the best source of E-gaming software programming marketing feedback. Face it, if we’re not making money and our customers are pissed off, our marketing methods are wrong and not productive. Don’t forget that private companies are in the business to make cash, and don’t make a profit banging their heads against the walls,” revealed Burrel Wicke, CMO of Adriene Brosky and Bloch Schad INC. This assertion brought the audience to their feet, although a few sat quietly in anticipation of a rebuttal from opposition team member Drayer Sarmento, a staunch believer in good ethics and standards. Rochel Turrigiano, debate team leader from the Yuricic Sheeks INC E-gaming software programming firm, opened with some frank remarks regarding predatory marketing practices in the industry. In general, the statements were accurate but also galvanizing for many in the general audience. It was widely known that the Yuricic Sheeks INC firm used aggressive marketing tactics, but never had it admitted it publicly before. The main debate started with Brzezinski Miltner from the Tichacek Reasinger Corp. firm, who suggested that marketing in the E-gaming software programming industry is an evolutionary process, akin to any other industry where earning potential is high and customer retention is key. “I personally believe E-gaming software programming marketing practices of today that are thought of as inappropriate will be the future of tomorrow’s E-gaming software programming industry leaders. We must move forward if we wish to continue to provide top level service to our customers…” Opposition team member Latasha Lazarini, partner in the smaller firm Duce Scarber INC LTD., stated the opposite: “We need to stick to our guns and abide by best practice methods in order to preserve the integrity of the E-gaming software programming industry as a whole. If we degrade ourselves by using cheap marketing practices to make a quick buck, we will only be hurting ourselves in the long run.” After the E-gaming software programming topic introductions, associate moderator Czapski Miyasato briefly paused for questions from the news media, who lined up at a centrally located microphone in the auditorium. Most members of the media were curious about recent news items, although a few bashed members of the Age Canales E-gaming software programming marketing and advertising firm, who were alledgely involved in multi-level marketing schemes.